Or the Apple TV remote, whose symmetry made it visually appealing, but meant that users often inadvertently pressed the wrong buttons by holding it upside down. The latest iterations have ditched the curved edges that made the display liable to crack if dropped on its side.
Perhaps this would have happened under Ive, but Evans Hankey, who now heads the industrial design team, has overseen plenty of other tweaks that seem to indicate a change of philosophy. Gone is the so-called “butterfly” keyboard, which rendered the device thinner but whose clunky mechanics made typing more difficult farewell too to the Touch Bar, a touch sensitive strip display along the top of the keyboard which could show functions for the web browser one moment and mixing tools for music apps the next, but was almost impossible to use without looking back are HDMI ports, which let you plug the computer into high-definition displays without using an adapter. Headline features released five years ago under Ive’s aegis have been scrapped.
#PRODUCT DESIGN HAS IMPROVED SINCE JONY PRO#
Monday’s unveiling of a new Macbook Pro lineup of laptops provides evidence of the shift. From the iPhone to Apple TV to the Macbook, gone are the days of “The user be damned, we think this looks cool.” Since he stepped down as chief designer at the end of 2019, Apple seems to have reemphasized function.
There was a sense that, without the moderating influence of the late Steve Jobs, perhaps Ive started to prioritize aesthetics a little too much. Steve Jobs’ design-first approach to Apple product development was considered pioneering, but after Jobs, with Jony Ive in charge of design, there were, at times, questions as to whether a device’s appearance took precedence over its ease of use.
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